Instructions hammer

The day before the engineering machinery semi annual report of listed companies published in full, the majority of enterprises operating income and net profit both fell, but the overseas business is doing well. Among them, Sany achieved 19 billion 720 million yuan in revenue in the first half of the year, and 5 billion 440 million yuan in international sales revenue, and achieved rapid growth in the Middle East, North Africa, India and Latin America.
Along with Sany, ZOOMLION (000157, Guba), Xugong and other domestic construction machinery giants accelerating the development of the open market, overseas business of construction machinery has been doing well in recent years. However, it is worth noting that the expansion of its overseas business is not a smooth sailing, and it still needs to avoid all kinds of risks.
Domestic enterprises accelerate the overseas layout
In the first half of 2014, China's construction machinery industry is still in the low stage of adjustment due to the transformation of domestic macro-economy and the growth rate of fixed asset investment. In the face of this economic transformation "exam", the recent major construction machinery manufacturers results is not satisfactory, but in the overseas business is doing well.
Data show that the first half of 2014, the cumulative sales of more than 8700 sets of 31 machines, 31 machines in the U.S. market, first half sales reached a record high. In the Asia Pacific region, 31 excavators gradually won local customer recognition. In Latin America, 31 excavators further increase brand awareness, in April this year, the Columbia mine rescue, 31 excavators also served as a rescue force.
"31 excavator comprehensive performance indicators are not inferior to Europe and other brands, product cost-effective. Plus 31 after-sales service quality and ability, all exceed customer expectations, these all for the 31 excavator overseas sales points a lot. Wang Xu, deputy general manager of the 31 heavy machine marketing company, told the China United Business Daily.
ZOOMLION continues to carry out overseas focus strategy, promote the construction in Russia, India and other countries overseas base; speed up the heavy, hot countries and regions resources, cultivating the market, America, Middle East region (including Saudi Arabia) operating income grew more than 100%.
Xugong (000425, shares) in the first half of the host overseas revenue continued in the forefront of the domestic industry, especially in Brazil, Russia, the Middle East, Central Asia and other major developing countries in the global market share continued to the top three industries; at the same time, the developed countries are speeding up the expansion of the layout, such as in North America stepped up sales network layout and achieve breakthrough small batch products enter the host.
Liugong (000528, Guba) has invested and invested in overseas key products, key markets and key distributors. It has continued the construction and training of global marketing outlets, and has also improved the operation efficiency of overseas production bases in Poland and India. The export volume of its roller is the first in the industry, and the exports of loaders, excavators and ground machines continue to keep the top three in the industry.
Thus, it can be seen that, compared to the "poor" report card in the domestic market, the construction machinery enterprises are not vulgar in opening up the overseas market.